Wednesday, December 10, 2008

eCover - Why Do You Need It?

An ecover is a virtual, intangible cover used for selling ebooks and other products online. No internet marketer can succeed without good ecovers. The ecover on your website has no physical relationship with the ebook but it is the first thing visitors to your website come into contact with. Ecovers are known to increase sales by over 300%. The essence of an ecover is to catch the attention of your website visitors and create a lasting impression about your product in them. Thousand of ebooks and other products are being created everyday making competition very stiff. So, to crush competition and survive online as a marketer you need a profit boosting ecover for ebook. Add Image

Other things that can help your online book sales and increase your conversion rate are sales copy, title and your marketing strategies. Your sales copy must be compelling and memorable enough to convince your prospective buyers. If you don’t know how to write sales copy, you can outsource it to a copywriter. The title of your ebook also counts. You should use a screaming title. Writing a good title is a skill in itself. I suggest you write out close to 20 variants of titles of your book at first and from there create the most appropriate title.

The quality of your ecover can make or break your ebook sales. Marketing of ebooks and other product online is not different much from offline marketing. Let’s say you walk into a book shop to buy a book and all the books on display are without covers, how would you feel? I’m sure you won’t take the shop owner serious. The next thing you will do is to walk out of the shop. The bookseller himself should not expect to make a single sale. So it is online too. If you just write the title of your ebook on website with no stunning and stylish ecover or you use a poorly designed cover, your site’s visitors will leave before the site finish loading.

The importance of good ecover can not be over-emphasized. A poorly designed ecover can hurt sales and turn buyers off. You can’t do without it if you want to crush competition and stay ahead of others. The quality of your book’s cover tells people what to expect from the book. It is just like you flipping through pages of a fashion magazine looking for wares to buy. And you come across advertisements with no pictures, only words and ads with colorful pictures of what they are selling. Which one would you buy? The one with pictures of course, even if it is more expensive.

So stop wondering why your digital product sales are down; get yourself a good eCover and everything will be fine.

http://www.ecovergenius.com/

Contact: pasurveyking7@gmail.com

1 comments:

  1. There is a better one at www.ecoverguide.com

    ReplyDelete